# Event Tracking and Conversion Funnels

The most powerful feature of the Signet dashboard is the ability to track custom business logic. Traffic is vanity; conversion is sanity.

#### Custom Events

The Events tab displays a feed of all semantic actions triggered by your application. Whether it is checkout\_completed, newsletter\_signup, or file\_downloaded, these events are aggregated to show frequency and trends over time.

#### Funnel Visualization

The Funnel builder allows you to construct multi-step user journeys to identify friction points. You can define a sequence, such as:

1. Landing Page View
2. Pricing Page View
3. Sign-Up Click
4. Account Created

The dashboard visualizes this flow as a tapering funnel, showing the percentage of users who advance from one step to the next. If you see a 60 percent drop-off between the Pricing Page and the Sign-Up Click, you have identified a critical area for copywriting or UI optimization.


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