# Sources and Attribution

The Sources panel answers the fundamental question: How are people finding you?

#### Channel Breakdown

We automatically categorize incoming traffic into logical channels:

* **Direct:** Users typing your URL or using bookmarks.
* **Organic Search:** Traffic from Google, Bing, DuckDuckGo, and others.
* **Social:** Referrals from Twitter, LinkedIn, Reddit, etc.
* **Referral:** Traffic from other websites linking to you.

#### UTM Campaign Analysis

For marketing teams, the dashboard parses standard UTM parameters (Source, Medium, Campaign) automatically. You do not need to configure complex filters to see this data. If you launch a newsletter with ?utm\_campaign=summer\_sale, that campaign will immediately appear as a distinct line item in the Sources panel. You can then click into that campaign to see its specific conversion rate and engagement metrics compared to your baseline traffic.


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